Scenario: You have a small business Facebook page that’s got a respectable number of fans. You post a few times a week but a very small percentage of your fans are seeing or engaging with your posts. What’s up with that?

There are a couple of reasons. First, a mind-numb...

Quick fixes and one-offs just don’t work. Period. You might have a great response to a last-minute promotion, but then the band-aid approach doesn’t work for the next one.

Is your 2017 marketing plan ready? Here are some basic guidelines for developing an achievable plan.

We all want to generate more traffic to our websites. Writing a headline for your social ad or post needs to do more than just get a click. It needs to deliver on what you’re promising. So how can you make your headline stand out, grab attention and create positive cus...

If I had to wager, I’d bet that most small businesses agonize that their websites don’t really work for them. Lackluster performance and not showing up in searc

Everyone knows how important SEO is to being found online. One critical element to your business’s SEO footprint is Google My Business. Creating and verifying your business through this Google app helps build your credibility and will enable you to appear in local sear...

Huge selection! Lowest prices! Something for everyone! Who cares? People don’t really want to know about your stuff anymore. They want to know your story.

The average person is bombarded with almost 3,000 marketing messages every day. If you live on social media, the in...

How often do you post on Facebook for your business? Are your fans liking, sharing and commenting? I love social media as much as the next person, but sometimes too much of a good thing is just, well, too much. Sometimes, the continuous posts blowing up news feeds can...