Everyone knows how important SEO is to being found online. One critical element to your business’s SEO footprint is Google My Business. Creating and verifying your business through this Google app helps build your credibility and will enable you to appear in local search results for queries specific to your products or services. As a new business, I’m taking advantage of this and as many free listing services as I can find. Even if your business has been around awhile, if you’re not using this free and easy Google service, you might be missing out. This app feeds your business information into Google Maps and the Knowledge Box for a business, so simply claiming your business and completing t
Huge selection! Lowest prices! Something for everyone! Who cares? People don’t really want to know about your stuff anymore. They want to know your story. The average person is bombarded with almost 3,000 marketing messages every day. If you live on social media, the internet, listen to the radio, watch TV, drive around town … you know how immune you’ve become to most of what you see and hear. If your business has really spectacular advertising, you might be one of the 50 or so messages consumers actually recognize. If you’re REALLY blessed, your message will be one of the four (yes, 4!) that’s actually remembered. How do you make your marketing memorable? Tell your story! Every business s
How often do you post on Facebook for your business? Are your fans liking, sharing and commenting? I love social media as much as the next person, but sometimes too much of a good thing is just, well, too much. Sometimes, the continuous posts blowing up news feeds can cause fans to scroll past your posts. Besides the news feed overwhelm for your fans, there are other disadvantages to over posting: You’re in a constant content struggle, trying to come up with interesting things to post. This struggle often results in posting content of little value that doesn’t really engage your followers. Engagement drops when you over post. People stop caring about what you have to say. Engagement is the k
