Scenario: You have a small business Facebook page that’s got a respectable number of fans. You post a few times a week but a very small percentage of your fans are seeing or engaging with your posts. What’s up with that? There are a couple of reasons. First, a mind-numbing number of posts are made to Facebook every day. There could be anywhere from 1,500 to 15,000 possible posts for one person to see, depending on how many friends they have and number of business pages liked.